Technological Transformation on Consumer Behavior
A Review of the Beauty Industry
DOI:
https://doi.org/10.33032/acr.5242Keywords:
Consumer behavior, marketing strategy, sustainability cosmetics, beauty industryAbstract
The industrial revolution changed consumer behavior in shopping. Online shopping has now become a lifestyle nowadays, not only for primary needs but also for cosmetics and personal care. Consumers emphasize more to the sustainability issues of the products they want to buy. Consumers are also becoming increasingly concerned and aware of the negative impacts caused by the use of cosmetics. This issue has gained consumers' awareness and made them switch to cosmetics made from natural ingredients. However, there is a lack of research contributions to the sustainability of natural cosmetics, especially those related to consumer behavior in online shopping. There must be a stronger focus on digital marketing strategy analysis regarding consumer behavior in shopping for natural cosmetics and the influence of the internet on the dissemination of information about these products and their benefits for humans and the environment. Suggestions must be implemented at the company level in order to create a digital marketing strategy to expand the market and reach more consumers. At the institutional level, it can add research references related to this field.
References
Adam, L. (2001). Indonesia’s Industrialization: Strategies, Achievements, and Problems. Eko-nomi Dan Keuangan Indonesia, XLIX(2), 153–174.
Adnan, H. (2014). An analysis of the factors affecting online purchasing behavior of Pakistani consumers. International Journal of Marketing Studies, 6(5), 133. http://dx.doi.org/10.5539/ijms.v6n5p133
Ajzen, I. (2015). 9824-Manuscript-9701-1-1-20190730. Rivista Di Economia Agraria, LXX,(2), 121–138. https://doi.org/10.13128/REA-18003
Akroush, M. N., & Al-Debei, M. M. (2015). An integrated model of factors affecting consumer attitudes towards online shopping. Bus. Process. Manag. J., 21, 1353–1376. http://dx.doi.org/10.1108/BPMJ-02-2015-0022
Al Fagih, K. (2022). Internet shopping in the Covid-19 era: Investigating the role of perceived risk, anxiety, gender, culture, and trust in the consumers’ purchasing behavior from a develo-ping country context. Technology in Society, 70, 101992. https://doi.org/10.1016/j.techsoc.2022.101992
Azeez, H. H., & Al-Khafaji, N. J. F. (2014). A Conceptual Model to Determine the Critical Factors That Effects on the Online Purchasing in Iraq. International Journal of Innovative Science, Engineering & Technology, 1(9).
Burke, R. R. (2002). Technology and the customer interface: what consumers want in the phy-sical and virtual store. Journal of the Academy of Marketing Science, 30(4), 411–432. http://dx.doi.org/10.1177/009207002236914
Camerer, C., & Loewenstein, G. (2004). Behavioral Economics: Past, Present, Future. Advances in Behavioral Economics.
C.K.Sunitha, & Gnanadhas, E. (2014). Online Shopping - An Overview. B-DIGEST, 6, 16–22.
Fadillurrahman, M., Ramadhani, A. S., Kurniawan, T., Misnasanti, M., & al Banjari, S. (2021). Systematic Literature Review of Disruption Era in Indonesia: The Resistance of Industrial Re-volution 4.0. International Journal of Robotics and Control, 2, 51–59. https://doi.org/10.18196/jrc.2152
Ferdinand, M., & Ciptono, W. S. (2022a). Indonesia’s Cosmetics Industry Attractiveness, Competitiveness and Critical Success Factor Analysis. Jurnal Manajemen Teori Dan Terapan, 15(2). https://doi.org/10.20473/jmtt.v15i2.37451
Ferdinand, M., & Ciptono, W. S. (2022b). Indonesia’s Cosmetics Industry Attractiveness, Competitiveness and Critical Success Factor Analysis. J. Manaj. Teor. Terap, 15, 209–223.
Fornazarič, M. (2023). THE IMPACT OF AI ON MARKETING: OPPORTUNITY OR THREAT? AGORA INTERNATIONAL JOURNAL OF ECONOMICAL SCIENCES, 17(2), 34–40. https://doi.org/10.15837/aijes.v17i2.6439
Gensler, S., Neslin, S., & Verhoef, P. (2017). The Showrooming Phenomenon: It’s More than Just About Price. Journal of Interactive Marketing, 38, 29–43. https://doi.org/10.1016/j.intmar.2017.01.003
Goestjahjanti, F. S. (2016). Analisis Struktur Pasar, Perilaku dan Kinerja Industri Kosmetik (consumer goods) di Indonesia. Jurnal Ekonomi, 18(1), 104–113.
Grewal, D., Noble, S. M., Roggeveen, A. L., & Nordfalt, J. (2020). The future of in-store tech-nology. Journal of the Academy of Marketing Science, 48, 96–113. http://dx.doi.org/10.1007/s11747-019-00697-z
Grönroos, C. (1994). Quo Vadis, marketing? Toward a relationship marketing paradigm. Journal of Marketing Management, 10, 347–360. https://doi.org/10.1080/0267257X.1994.9964283
Gu, S., & Wu, Y. (2019). Using the Theory of Planned Behaviour to Explain Customers’ On-line Purchase Intention. World Scientific Research Journal, 5(9), 226–249. https://doi.org/10.6911/WSRJ.201909_5(9).0026
Guha, A., Grewal, D., Kopalle, P. K., Haenlein, M., Schneider, M. J., Jung, H., Moustafa, R., Hegde, D. R., & Hawkins, G. (2021). How artificial intelligence will affect the future of retailing. Journal of Retailing, 97(1), 28–41. https://doi.org/10.1016/j.jretai.2021.01.005
Haller, K., Lee, J., & Cheung, J. (2020). Meet the 2020 consumers driving change. IBM Institute for Business Value. Available Online: https://www. ibm. com/downloads/cas/EXK4XKX8 (Accessed on 29 March 2021).
Harahap, D. A. (2018). Perilaku Belanja Online di Indonesia: Studi Kasus. JRMSI-Jurnal Riset Manajemen Sains Indonesia, 9(2), 193–213.
Hardyanthi, T., al Ghozali, F., & Wahyu, M. A. (2019). Facing the Industrial Revolution 4.0: Taiwanese and Indonesian Perspective. Indonesian Comparative Law Review, 1(2). https://doi.org/10.18196/iclr.1209
Harrington, R. J., Ottenbacher, M. C., & Fauser, S. (2017). QSR brand value. International Jour-nal of Contemporary Hospitality Management, 29(1), 551–570. https://doi.org/10.1108/IJCHM-06-2015-0300
Herdyanti, L. Q., & Mansoor, A. Z. (2020). Analysing Opportunity for New Established Acne Focused Skincare Brand in Indonesian Beauty Industry. European Journal of Business and Mana-gement Research, 5(2). https://doi.org/10.24018/ejbmr.2020.5.2.272
Ilyas, I., Rostin, R., Djawa, A., & Nur, S. (2019). EFEK REVOLUSI INDUSTRI 4.0 TER-HADAP KINERJA SOSIAL EKONOMI. Seminar Nasional Inovasi Dalam Penelitian Sains, Tek-nologi Dan Humaniora-InoBali, 427–435.
Jobber, D. (2001). Principles and Practice of Marketing.
Kalyanam, K., & Mcintyre, S. (2002). The E-Marketing Mix: A Contribution of the E-Tailing Wars. Journal of The Academy of Marketing Science - J ACAD MARK SCI, 30, 487–499. https://doi.org/10.1177/009207002236924
Korobov, Y. (2020). Impact of digitalization on consumer behaviour and marketing activity in financial markets. SHS Web of Conferences 73, 1–7. https://doi.org/10.1051/shsconf/202073010
Li, J.-L., Futalan, G., & Mamhot, A. (2020). Influence of Demographics and Buying Capacity on Consumer Buying Behaviour During the COVID-19 Pandemic in Dumaguete City, Philip-pines. International Journal of Sciences: Basic and Applied Research (IJSBAR), 53, 254–272.
Mallik, A., & Achar, A. (2020). Comparative analysis of 7P‘s marketing mix in brand building among management institutes-An empirical. International Journal of Scientific and Technology Rese-arch, 9(3), 6691–6699.
Mathwick, C., Malhotra, N. K., & Rigdon, E. (2002). The effect of dynamic retail experiences on experiential perceptions of value: an Internet and catalog comparison. Journal of Retailing, 78(1), 51–60. https://doi.org/10.1016/S0022-4359(01)00066-5
Maulana, R. F. (2018). Tren Perilaku Konsumen Belanja Online Indonesia Tahun 2018 Menu-rut iPrice. Retrieved from: Id. Techinasia. Com: Https://Id. Techinasia. Com/Tren-Perilaku-Konsumen-Online-Indonesia-Menurut-Iprice. Diakses Pada Tanggal, 10.
Mullainathan, S., & Thaler, R. H. (2000). Behavioral Economics. NBER Working Paper, w7948.
Nicola, M., Alsafi, Z., Sohrabi, C., Kerwan, A., Al-Jabir, A., Iosifidis, C., Agha, M., & Agha, R. (2020). The socio-economic implications of the coronavirus pandemic (COVID-19): A review. International Journal of Surgery, 78, 185–193. https://doi.org/10.1016/j.ijsu.2020.04.018
Noble, S. M., Mende, M., Grewal, D., & Parasuraman, A. (2022). The Fifth Industrial Re-volution: How Harmonious Human–Machine Collaboration is Triggering a Retail and Service [R]evolution. Journal of Retailing, 98(2), 199–208. https://doi.org/10.1016/j.jretai.2022.04.003
Palmer, M. (2005). Industrial Archaeology. In Encyclopedia of Archaeology (pp. 59–75). https://doi.org/10.1007/0-387-22831-4_3
Parasuraman, A., & Zinkhan, G. M. (2002). Marketing to and serving customers through the Internet: An overview and research agenda. Journal of the Academy of Marketing Science, 30(4), 286–295. http://dx.doi.org/10.1177/009207002236906
Păvăloaia, V.-D., & Necula, S.-C. (2023). Artificial Intelligence as a Disruptive Techno-logy—A Systematic Literature Review. Electronics, 12(5). https://doi.org/10.3390/electronics12051102
Polishchuk, E., Bujdosó, Z. (2023). Populism and Behavioral Economics. In: Chacko Chennattu-serry, J., Deshpande, M., Hong, P. (eds) Encyclopedia of New Populism and Responses in the 21st Century. Springer, Singapore. https://doi.org/10.1007/978-981-16-9859-0_20-1
Selase, E. A., & Chovancová, M. (2011). An overview of the theory of Microeconomics (con-sumer behaviour and market structures) in fast food marketing . Ekonomika a Management, 1.
Shankar, V., Kalyanam, K., Setia, P., Golmohammadi, A., Tirunillai, S., Douglass, T., Hennes-sey, J., Bull, J. S., & Waddoups, R. (2021). How technology is changing retail. Journal of Retailing, 97(1), 13–27. https://doi.org/10.1016/j.jretai.2020.10.006
Sharma, A., & Singh, D. (2020). Evolution of Industrial Revolutions: A Review. International Journal of Innovative Technology and Exploring Engineering, 9, 66–73. https://doi.org/10.35940/ijitee.I7144.0991120
Skiera, B., Hennig-Thurau, T., Malthouse, E., Friege, C., Gensler, S., Lobschat, L., & Rangas-wamy, A. (2010). The Impact of New Media on Customer Relationships. Journal of Service Rese-arch, 26. https://doi.org/10.1177/1094670510375460
Wang, G. (2022). The Application of 7P Analysis Model in the Market Strategy-Taking the Be-auty Industry as an Example. 7th International Conference on Financial Innovation and Economic Deve-lopment (ICFIED 2022), 1620–1624. https://doi.org/10.2991/aebmr.k.220307.264
Wilson, H. J., & Daugherty, P. R. (2018). Collaborative intelligence: Humans and AI are joi-ning forces. Harvard Business Review, 96(4), 114–123.
Yousefi, A., & Tang, J. (2012). E-commerce: Consumer Online Shopping in Canada. In Contemporary Research on E-business Technology and Strategy (pp. 1–14). Springer. https://doi.org/10.1007/978-3-642-34447-3_1
Yudelson, J. (1999). Adapting Mccarthy’s Four P’s for the Twenty-First Century. Journal of Marketing Education, 21(1), 60–67. https://doi.org/10.1177/0273475399211008
Zeithaml, V. A., & Bitner, M. J. (2003). Services marketing: Integrating customer focus across the firm. Language, 20(668p).
Downloads
Published
Issue
Section
License
Copyright (c) 2024 Novy Anggraini Sudibyo, Boros Anita
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
