Sustainable Supply Chain Management in the South African Manufacturing Industry

Navigating challenges and opportunities through green marketing and ethical consumerism


  • Anathi Sokhetye Hungarian University of Agriculture and Life Sciences, Doctoral School of Economics and Regional Sciences



sustainable supply chain, green marketing, ethical consumerism


This paper explores sustainable practices in the South African manufacturing industry, with a focus on green marketing and ethical consumerism. It outlines these phrases and their importance in developing sustainable and socially responsible supply chains. The literature study investigates how green marketing focuses on eco-friendly products and consumer perceptions, whereas ethical consumerism emphasizes fair labour practices and ethical sourcing. This paper adopts literature, drawing exclusively from primary sources such as academic journals and publications accessible through databases like Web of Science. The focus is on synthesizing insights from scholarly articles, research papers, and industry reports to examine the interconnections between green marketing and ethical consumerism. The research aims to provide a comprehensive understanding of the current state and implications of green marketing and ethical consumerism in fostering sustainable supply chains within the South African manufacturing sector, solely relying on information derived from scholarly publications. The article delves deeper into the linkages between these theories, emphasizing the need of consumer education, transparency, and industry collaboration. Manufacturers should follow strategic guidelines, such as effective communication and long-term commitment while implementing these practices. The conclusion emphasizes the transformative path to a sustainable future, in which manufacturers play a key role in promoting economic viability as well as beneficial societal and environmental effect.

Információk a szerzőről

  • Anathi Sokhetye, Hungarian University of Agriculture and Life Sciences, Doctoral School of Economics and Regional Sciences

    Anathi Sokhetye
    ORCID: 0009-0007-4027-964X
    PhD student
    Hungarian University of Agriculture and Life Sciences
    Doctoral School of Economics and Regional Sciences


Alizadeh-Basban, N., Taleizadeh, A. A. (2020). A hybrid circular economy-game theoretical approach in a dual-channel green supply chain considering sale’s effort, delivery time, and hybrid remanufacturing. Journal of Cleaner Production, 250, 119521.

Alreahi, M., Bujdosó, Z., Dávid, L.D., Gyenge, B. (2023): Green supply chain management in hotel industry: a systematic review. Sustainability 15(7) 5622.

Amoako, G. K., Dzogbenuku, R. K., Doe, J., & Adjaison, G. K. (2022). Green marketing and the SDGs: emerging market perspective. Marketing Intelligence & Planning, 40(3), 310-327.

Andreoni, A., Mondliwa, P., Roberts, S., & Tregenna, F. (2021). Structural transformation in South Africa: The challenges of inclusive industrial development in a middle-income country (p. 416). Oxford University Press.

Anzolin, G., & Andreoni, A. (2023). Robotising, but how? Evidence from the automotive sector in South Africa. Journal of Manufacturing Technology Management, (ahead-of-print).

Awan, U. (2022). Industrial ecology in support of sustainable development goals. In Responsible consumption and production (pp. 370-380). Cham: Springer International Publishing.

Beck, V., & Ladwig, B. (2021). Ethical consumerism: veganism. Wiley Interdisciplinary Reviews: Climate Change, 12(1), e689.

Charizard, A., & Karakaya, E. (2022). The value chain dilemma of navigating sustainability transitions: A case study of an upstream incumbent company. Environmental Innovation and Soci-etal Transitions, 45, 114-131.

Contini, M., Annunziata, E., Rizzi, F., & Frey, M. (2020). Exploring the influence of Corporate Social Responsibility (CSR) domains on consumers’ loyalty: an experiment in BRICS countri-es. Journal of Cleaner Production, 247, 119158.

Desiderio, E., García-Herrero, L., Hall, D., Segrè, A., & Vittuari, M. (2022). Social sustainabi-lity tools and indicators for the food supply chain: A systematic literature review. Sustainable Production and Consumption, 30, 527-540.

Driver, C. (2024). South African Manufacturing: The challenge of growth with jobs. Structural Change and Economic Dynamics, 68, 433-445.

Gaglio, C., Kraemer-Mbula, E., & Lorenz, E. (2022). The effects of digital transformation on innovation and productivity: Firm-level evidence of South African manufacturing micro and small enterprises. Technological Forecasting and Social Change, 182, 121785.

Hassan, S. M., Rahman, Z., & Paul, J. (2022). Consumer ethics: A review and research agen-da. Psychology & Marketing, 39(1), 111-130.

Kan, K., Mativenga, P., & Marnewick, A. (2020). Understanding energy use in the South Afri-can manufacturing industry. Procedia CIRP, 91, 445-451.

Kar, S. K., & Harichandan, S. (2022). Green marketing innovation and sustainable con-sumption: A bibliometric analysis. Journal of Cleaner Production, 361, 132290.

Karimzadeh, S., & Boström, M. (2024). Ethical consumption in three stages: a focus on suffici-ency and care. Environmental Sociology, 10(1), 1-11.

Kuokkanen, H., & Sun, W. (2020). Companies meet ethical consumers: Strategic CSR mana-gement to impact consumer choice. Journal of Business Ethics, 166, 403-423.

Liao, Y. K., Wu, W. Y., & Pham, T. T. (2020). Examining the moderating effects of green mar-keting and green psychological benefits on customers’ green attitude, value, and purchase in-tention. Sustainability, 12(18), 7461.

Mahmoud, M. A., Seidu, A. S., Tweneboah-Koduah, E. Y., & Ahmed, A. S. (2024). Green marketing mix and repurchase intention: the role of green knowledge. African Journal of Economic and Management Studies.

Maisiri, W., & Van Dyk, L. (2021). Industry 4.0 skills: A perspective of the South African ma-nufacturing industry. SA Journal of Human Resource Management, 19, 1416.

Maziriri, E. T. (2020). Green packaging and green advertising as precursors of competitive ad-vantage and business performance among manufacturing small and medium enterprises in South Africa. Cogent Business & Management, 7(1), 1719586.

Mukonza, C., & Swarts, I. (2020). The influence of green marketing strategies on business per-formance and corporate image in the retail sector. Business strategy and the Environment, 29(3), 838-845.

Serumaga-Zake, J. M., & van der Poll, J. A. (2021). Addressing the impact of fourth industrial revolution on South African manufacturing small and medium enterprises (SMEs). Sustainability, 13(21), 11703.

Sharma, A. P. (2021). Consumers’ purchase behaviour and green marketing: A synthesis, re-view, and agenda. International Journal of Consumer Studies, 45(6), 1217-1238.

Škatarić, G., Vlahović, B., Užar, D., Spalevic, V., & Novićević, R. (2021). The influence of green marketing on consumer environmental awareness. Poljoprivreda I Sumarstvo, 67(2), 21-36.

Song, M., Yang, M. X., Zeng, K. J., & Feng, W. (2020). Green knowledge sharing, stakeholder pressure, absorptive capacity, and green innovation: Evidence from Chinese manufacturing firms. Business Strategy and the Environment, 29(3), 1517-1531.

Srinivasan, N., & Eden, L. (2021). Going digital multinationals: Navigating economic and soci-al imperatives in a post-pandemic world. Journal of International Business Policy, 4(2), 228-243.

Stungwa, S. (2024). Is external debt an impediment to the South African economy? Public Sector Economics, 48(1), 103-124.

Sugandini, D., Susilowati, C., Siswanti, Y., & Syafri, W. (2020). Green supply management and green marketing strategy on green purchase intention: SMEs cases. Journal of Industrial Engi-neering and Management (JIEM), 13(1), 79-92.

Sunar, N., & Swaminathan, J. M. (2022). Socially relevant and inclusive operations manage-ment. Production and Operations Management, 31(12), 4379-4392.

Udeagha, M. C., & Breitenbach, M. C. (2023). The role of financial development in climate change mitigation: Fresh policy insights from South Africa. Biophysical Economics and Sustainabi-lity, 8(1), 1.

Van Rensburg, M. L., S'phumelele, L. N., & Dube, T. (2020). The ‘plastic waste era;’ social perceptions towards single-use plastic consumption and impacts on the marine environment in Durban, South Africa. Applied Geography, 114, 102132.

Waheed, A., Zhang, Q., Rashid, Y., Tahir, M. S., & Zafar, M. W. (2020). Impact of green ma-nufacturing on consumer ecological behaviour: Stakeholder engagement through green pro-duction and innovation. Sustainable Development, 28(5), 1395-1403.




Hogyan kell idézni

Sustainable Supply Chain Management in the South African Manufacturing Industry: Navigating challenges and opportunities through green marketing and ethical consumerism. (2024). Acta Carolus Robertus, 14(1), 3-13.

Hasonló cikkek

1-10 a 44-ból/ből

You may also Haladó hasonlósági keresés indítása for this article.