Key challenges for rural destinations to meet the expectations of Generation Z travellers

Szerzők

  • Anita Mondok University of Debrecen, Faculty of Economics and Business, Institute of Rural Development, Regional Economics and Tourism Management https://orcid.org/0000-0002-6444-970X
  • Zsófia Zámbó

DOI:

https://doi.org/10.33032/acr.3419

Kulcsszavak:

Generation Z, travel habits, rural destination

Absztrakt

Generation Z travellers, who typically do not yet have their own income, constitute the youngest group of tourism demand, who are often ignored by destination management organizations or tourism service providers. However, they play a key role in shaping consumer demand and act as drivers of developments in destinations. Generation Z is almost redefining what it means to travel - their unique needs and specific destination preferences can set the future direction of tourism development.

All of these findings provide a basis for conducting primary data collection by involving the members of the generation in a questionnaire survey in order to learn about the relationship of the Hungarian respondents (N=212 people) with IT, their travel habits, the method of financing their trips, and their communication preferences. Based on the results obtained, the characteristics of the future demand for rural destinations, expectations and preferences for the range of expected services and experiences emerge. All of this helps in shaping the future direction of tourism development in rural destinations.

Szerző életrajzok

  • Anita Mondok, University of Debrecen, Faculty of Economics and Business, Institute of Rural Development, Regional Economics and Tourism Management

    Anita Mondok
    ORCID: 0000-0002-6444-970X
    college senior lecturer, PhD
    University of Debrecen, Faculty of Economics and Business, Institute of Rural Development,
    Regional Economics and Tourism Management
    e-mail: mondok.anita@econ.unideb.hu

  • Zsófia Zámbó

    Zsófia Zámbó
    BSc student
    e-mail: zsofiazambo.me@gmail.com

Hivatkozások

Bujdosó, Z. (2016). A turizmus és a területfejlesztés kapcsolatrendszere Magyarországon In: Kókai, S (szerk.) A változó világ XXI. századi kihívásai : tanulmánykötet Prof. Dr. Hanusz Árpád egyetemi tanár 70. születésnapja tiszteletére, Nyíregyháza, Magyarország: Nyíregyházi Egyetem Turizmus és Földrajztudományi Intézet pp. 63–76.

Csobanka, Zs. E. (2016): The Z Generation. Acta Educationis Generalis, 6(2), 63–76. DOI: https://doi.org/10.1515/atd-2016-0012

Dwyer, L. – Edwards, D. – Mistilis, N. – Roman, C. – Scott, N. (2009): Destination and enterprise management for a tourism future. Tourism Management, 30(1), 63–74. DOI: https://doi.org/10.1016/j.tourman.2008.04.002

Egolf, K. (2018): Meet Gen Z. The Traveling Generation. [Research paper]. Accessed at https://cdn2.hubspot.net/hubfs/4000540/content%20-%20whitepapers/whitepapers%20-%20pdf%20versions/UNiDAYS%20x%20Ad%20Age%20Travel%20Report%202018.pdf on 03 November 2022

European Travel Commission (2020): Study on Generation Z Travellers. [Research paper]. Accessed at https://etc-corporate.org/uploads/2020/07/2020_ETC-Study-Generation-Z-Travellers.pdf on 03 November 2022

Expedia – The Center for Generational Kinetics (2018): Generations on the Move. [Re-search paper]. Accessed at https://www.expedia.com/stories/wp-content/uploads/2018

/01/Expedia-Generations-on-the-Move.pdf on 03 November 2022

Feiertag, J. – Berge, Z. L. (2008): Training Generation N: How Educators Should Ap-proach the Net Generation. Journal of Education and Training, 50 (6), 457–464.

Glover, P. (2010): Generation Y’s future tourism demand: Some opportunities and chal-lenges. In: Benckendorff, P. – Moscardo, G. – Pendergast, D. (eds.): Tourism and Genera-tion Y. Cambridge, MA (USA): CAB International, 155–163.

Gonda, T. (2016): A turisztikai termékfejlesztés elméleti alapjai. Pécsi Tudományegyetem, Pécs, 13–19.

Grimm, B. – Lohmann, M. – Heinsohn, K. – Richter, C. – Metzler, D. (2009): The impact of demographic change on tourism and conclusions for tourism policy. [Study paper]. Insti-tute for Tourism and Recreational Research in Northern Europe, N.I.T. Accessed at https://www.bmwk.de/Redaktion/EN/Publikationen/impact-of-demographic-change-on-tourism.pdf?__blob=publicationFile&v=1 on 02 November 2022

Hardey, M. (2011): Generation C: Content, Creation, Connections and Choice. International Journal of Market Research, 53(6), 749–770. DOI: https://doi.org/10.2501/IJMR-53-6-749-7

Imbeah, N., Khademi-Vidra, A., Bujdosó Z. (2020): Assessment of tourists’ perceptions on safety at the cape coast tourist destination in Ghana. Geojournal Of Tourism And Geosites, 28 (1), pp. 217–231. DOI: https://doi.org/10.30892/gtg.28117-464

Johanson, G. A. – Brooks, G. P. (2010): Initial Scale Development: Sample Size for Pilot Studies. Educational and Psychological Measurement, 70(3), 394–400. DOI: https://doi.org/10.1177/0013164409355692

Juma, L. O. – Bakos, I. M. – Juma, D. O. – Khademi-Vidra, A. (2022a): Mobile-application usage potential for nature interpretation and visitor management at Masai Mara National Reserve, Kenya; Wildlife viewers' perspectives. Geojournal of Tourism and Geosites 43(3) pp. 1163–1174. DOI: https://doi.org/10.30892/gtg.43338-932

Juma, L. O. – Khademi-Vidra, A. (2022b): Nature Interpretation as an Environmental Educational Approach in Visitor Management; The Application Dilemma for Different Target Groups at Masai Mara National Reserve, Kenya. Sustainability 14(5), pp. 1–21.

Juma, L. O. – Bakos, I. M. – Khademi-Vidra, A. (2020): Nature Interpretation and Visitor Management Objectives: A Survey of Tourist Attitudes at Maasai Mara National Reserve, Kenya. Sustainability, 12(18), pp. 1–24. DOI: https://doi.org/10.3390/su12187246

Kökény, L. – Jászberényi, M. (2022): Hogyan utazik a Z generáció? Utazással kapcsolatos szokások és döntési folyamatok vizsgálata. In: Együttműködés, partnerség, hálózatok a turizmusban. Turizmus Akadémia (11). Kodolányi János Egyetem, Csillagászati és Földtudományi Kutatóközpont Földrajztudományi Intézet, Magyar Földrajzi Társaság, Székesfehérvár, Budapest, 187–196.

McCrindle, M. – Wolfinger, E. (2008): The ABC of XYZ: Understanding the global gener-ations. University of New South Wales Press Ltd., Sydney

McCrindle, M. (2018): The ABC of XYZ: Understanding the Global Generations. Bella Vista, Australia, McCrindle Research, 12–18.

Metropolitan University (2019): Így utazik az Y és a Z generáció. [Press Release] Accessed at https://www.metropolitan.hu/kutattunk-igy-utazik-az-y-es-a-z-generacio on 05 No-vember 2022

Moscardo, G. – Murphy, L. – Beckendorff, P. (2011): Generation Y and travel futures. In: Yeoman, I. – Hsu, C. H. C. – Smith, K. A. – Watson, S. (eds.): Tourism and Demography. Goodfellow Publishers, Oxford, UK, 87–100.

Schewe, C. D. – Meredith, G. (2006): Segmenting global markets by generational cohorts: determining motivations by age. Journal of Consumer Behaviour, 4(1), 51–63. DOI: https://doi.org/10.1002/cb.157

Sparks & Honey (2015): Gen Z 2025, the final generation. Culture forecast. [Research paper]. Accessed at https://www.sparksandhoney.com/reports-list/2018/10/5/generation-z-2025-the-final-generation on 03 November 2022

Strauss, W. – Howe, N. (1991): Generations: the history of America’s future, 1584 to 2069. New York, William Morrow and Company Inc., p. 60.

Tütünkov-Hrisztov, J. – Szabó, K. – Kinczel, A. – Molnár, A. – Bujdosó, Z. – Müller, A. (2021): A Z generáció utazási szokásai = Travel habits of generation Z. Recreation, 11 (3). pp. 27–29. DOI: https://doi.org/10.21486/recreation.2021.11.3.4

Yeoman, I. – Schanzel, H. – Smith, K. (2013): A sclerosis of demography: How ageing populations lead to the incremental decline of New Zealand tourism. Journal of Vacation Marketing, 19(2), 91–103. DOI: https://doi.org/10.1177/1356766712457103

Letöltések

Megjelent

2022-12-28

Hogyan kell idézni

Key challenges for rural destinations to meet the expectations of Generation Z travellers. (2022). Acta Carolus Robertus, 12(Különszám), 68-78. https://doi.org/10.33032/acr.3419

Hasonló cikkek

1-10 a 43-ból/ből

You may also Haladó hasonlósági keresés indítása for this article.