Impacts of globalization in the decision making process of agricultural enterprises

Authors

  • István Fehér Szent István University, Faculty of Economics and Social Sciences
  • Nikolett Mihály Szent István University, Faculty of Economics and Social Sciences

DOI:

https://doi.org/10.18531/Studia.Mundi.2017.04.01.113-120

Keywords:

Globalization, Agriculture, Selling, Heuristics

Abstract

The study focuses on the impacts of globalization on the decision making process of choosing seeds in some of the Hungarian agricultural enterprises. First of all, we analyze the objective effects and their general consequences in the Hungarian agricultural sector. Then we concentrate on the typical “heuristics” in the decision making process when the owners choose seed products. Heuristics are used when people are in uncertain situations and they judge probability and frequency.

Author Biographies

  • István Fehér, Szent István University, Faculty of Economics and Social Sciences

    emeritus professor
    E-mail: Feher.Istvan@gtk.szie.hu

  • Nikolett Mihály, Szent István University, Faculty of Economics and Social Sciences

    PhD student
    E-mail: Mihaly.Nikolett@gtk.szie.hu

References

Beke J. - Fehér I. (2012): The criteria system of sustainable agriculture. In: Fehér I. (szerk): In the two sides of Danube.Szent István University Gödöllő 106-122.p.

Beke J. (2011): The criteria and the results of sustainable agriculture in Denmark and in Hungary. Thesis, Szent Istvan University, Gödöllő

Downey D. W., Holschuh, M., Jackson M. A., 1983, Agriselling Principles and Practices, Doane Llc.

Fehér I. - Madarász I. (2008): Hungarian land ownership patterns and possible future solutions according to the stakeholders' view. Bulletin of the Szent Istvan University, 495-503.p.

Hansen T. (2005): Perspectives on consumer decision making: an integrated approach. Journal of Consumer Behaviour. Vol. 4. Issue 6. 420-437. p.

Hungarian Statistical Yearbook, 2015 (KSH satisztikai évkönyv 2014-2015.)

Tversky A. - Kahneman D. (1974): Judgment under Uncertainty: Heuristics and Biases Science. New Series, Vol. 185, No. 4157. 1124-1131. p.

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Published

2017-03-28