Analysis of the groceries from different point of wiev on the south transdanubian region with mystery shopping method

Abstract

Those factors were examined during the examination of the groceries which can considerably influence the imagination of the groceries from the point of view of the consumers. Three main topics were examined: they are the image, the service and the shop assistants. Within these, those kind of factors were examined like easy identifiability, clear layout of the shops, competence and politeness of the shop assistants. The method of the examination, the mystery shopping, can be called a new one in Hungary, but it has been used for decades in the more developed market economies. This method is particularly suitable for this kind of examination because its most important factors are the living buying situation, the direct connection between the shop assistant and the test shopper. It can be stated that the shops with bigger area performed well mainly in the field of image. The examination of the shop assistans and service supported the noticeable fact present days according to which the „weak point” of the shops is the staff. Several factors have turned up which can have a negative effect on the picture shown by the groceries. It is the field the developement of which can be an important task in the near future since the objections against the staff stand in a distinguished place among the reasons of the consumers who has left the shop.