Tourism at Crossroads Between the Prospects and Challenges of the Fourth Industrial Revolution
Literature Review
DOI:
https://doi.org/10.33032/acr.5087Keywords:
Fourth Industrial Revolution, tourism industry, technological advancements, prospects, challenges, literature reviewAbstract
The Fourth Industrial Revolution (4IR) is reshaping the landscape of the tourism industry, presenting both unprecedented opportunities and complex challenges. This study explores the prospects and challenges posed by 4IR for tourism through a literature review. The objective is to provide a comprehensive understanding of the interplay between technological advancements and the tourism sector. Employing a rigorous methodology, peer-reviewed academic articles, conference papers, and relevant book chapters were analyzed, focusing on key technologies such as artificial intelligence, the Internet of Things, robotics, and big data. The results highlight promising prospects, including enhanced customer experience, smart destinations, augmented and virtual reality, data-driven decision making, sustainable tourism practices and increased efficiency and productivity alongside challenges like data security and privacy concerns, digital divide, job displacement, overreliance on technology, ethical considerations and infrastructure and investment. The paper's key contribution lies in it’s provision of categorical perspective of the various impacts of 4IR on tourism. Also, the study provides valuable insights for stakeholders, policymakers, and industry players to navigate the transformative era of the Fourth Industrial Revolution in the tourism sector. Moreover, the study identified gaps in existing literature and provides direction for future works.
References
Adedoyin, F. – An, H. (2017): Smart tourism via digital governance: A case for Jeju volcanic island and lava tubes. Journal of Tourism, Hospitality and Sports, 31, 26-39.
Al-Emran, M. – Griffy-Brown, C. (2023): The role of technology adoption in sustainable devel-opment: Overview, opportunities, challenges, and future research agendas. Technology in Society, 73, 1-6. https://doi.org/10.1016/j.techsoc.2023.102240
Almalki, F. A. – Alsamhi, S. H. – Sahal, R. – Hassan, J. – Hawbani, A. – Rajput, N. S. – Bres-lin, J. (2023): Green IoT for eco-friendly and sustainable smart cities: future directions and op-portunities. Mobile Networks and Applications, 28(1), 178-202. https://doi.org/10.1007/s11036-021-01790-w
Avi, M.A.R. – Nasrin, M. – Hassan, A. (2021). Application of Innovative Technologies in the Tourism and Hospitality Industry of Bangladesh: The Present Scenario. In: Hassan, A. (eds) Technology Application in the Tourism and Hospitality Industry of Bangladesh . Springer, Singa-pore, 81-95. https://doi.org/10.1007/978-981-16-2434-6_5
Braun, V. – Clarke, V. (2006): Using thematic analysis in psychology. Qualitative research in psy-chology, 3(2), 77-101. https://doi.org/10.1191/1478088706qp063oa
Buhalis, D. – Moldavska, I. (2021): In-room voice-based AI digital assistants transforming on-site hotel services and guests’ experiences. In: Wörndl, W., Koo, C., Stienmetz, J.L. (eds) In-formation and Communication Technologies in Tourism 2021. Springer International Publishing, p.p.30-44. https://doi.org/10.1007/978-3-030-65785-7_3
Buhalis, D. – Sinarta, Y. (2019): Real-time co-creation and nowness service: lessons from tour-ism and hospitality. Journal of Travel & Tourism Marketing, 36(5), 563-582. https://doi.org/10.1080/10548408.2019.1592059
Bulchand-Gidumal, J. (2022): Impact of artificial intelligence in travel, tourism, and hospitality. In Handbook of e-Tourism. Springer International Publishing, pp. 1943-1962. http://dx.doi.org/10.1007/978-3-030-05324-6_110-1
Carlisle, S. – Ivanov, S. – Dijkmans, C. (2023): The digital skills divide: evidence from the Eu-ropean tourism industry. Journal of Tourism Futures, 9(2), 240-266. https://doi.org/10.1108/JTF-07-2020-0114
CASP. (2018): Critical Appraisal Skills Programme Systematic Review Checklist. https://casp-uk.net/ Download date: 12/12/2023. source: https://casp-uk.net/casp-tools-checklists/
Chryssolouris, G. – Mavrikios, D. – Fragos, D. – Karabatsou, V. (2000) : A virtual reality-based experimentation environment for the verification of human-related factors in assembly process-es. Robotics and Computer-Integrated Manufacturing, 16(4), 267–276. https://doi.org/10.1016/S0736-5845(00)00013-2
Ercan, F. (2019): Smart tourism technologies: applications in hotel business. In: Krystev, V., Efe, R. and Atasoy, E. (eds) Theory and practice in social sciences. T. Kliment Ohridski University Press, Sofia, p.p.528-546
Erdogan, H. A. (2021): Tourism Technologies and Creating an Archaeotourism Destination: Digital to Physical. In C. Cobanoglu, E. Gunlu Kucukaltan, M. Tuna, A. Basoda, & S. Dogan (Eds.), Advances in managing tourism across continents. USF M3 Publishing, 1, pp. 538-551. https://www.doi.org/10.5038/9781955833004
Graetz, G. – Michaels, G. (2018): Robots at Work. The Review of Economics and Statistics, 100(5), 753–768. https://doi.org/10.1162/rest_a_00754
Gretzel, U. – Sigala, M. – Xiang, Z. – Koo, C. (2015). Smart tourism: foundations and devel-opments. Electronic markets, 25 (3), 179-188. https://doi.org/10.1007/s12525-015-0196-8
Guttentag, D. (2016): Why tourists choose Airbnb: A motivation-based segmentation study underpinned by innovation concepts. [PhD Thesis]: University of Waterloo, Waterloo, Ontario, Canaada. Download date: 12/12/2023. Source: https://uwspace.uwaterloo.ca/bitstream/handle/10012/10684/Guttentag_Daniel.pdf?sequence=1&isAllowed=y
Halim, H.S. (2022): Technology in Smart Tourism: Concepts and Applications. In: Hassan, A. (eds) Handbook of Technology Application in Tourism in Asia. Springer, Singapore, p.p.451–470. https://doi.org/10.1007/978-981-16-2210-6_21
Hardy, Q. (2018): How cloud computing is changing management. Harvard Business Review. https://hbr.org/. Download date: 12/12/2023. Source : https://hbr.org/2018/02/how-cloud-computing-is-changing-management
Huang, C.D. – Goo, J. – Nam, K. – Yoo, C.W. (2017): Smart tourism technologies in travel planning: the role of exploration and exploitation. Information and Management, 54(6), 757-770. https://doi.org/10.1016/j.im.2016.11.010
Irannezhad, E. – Mahadevan, R. (2021): Is blockchain tourism’s new hope?. Journal of Hospitali-ty and Tourism Technology, 12(1), 85-96. http://dx.doi.org/10.1108/JHTT-02-2019-0039
Ivanov, S. – Webster, C. – Berezina, K. (2017): Adoption of robots and service automation by tourism and hospitality companies. Revista Turismo and Desenvolvimento, 27/28, 1501-1517.
Ivanov, S. (2020): The impact of automation on tourism and hospitality jobs. Information Tech-nology & Tourism, 22(2), 205–215. https://doi.org/10.1007/s40558-020-00175-1
Kadir, B. A. (2020): Designing new ways of working in Industry 4.0: Aligning humans, technol-ogy, and organization in the transition to Industry 4.0. [PhD thesis] Lyngby: Technical Universi-ty of Denmark. Download date: 12/12/2023. Source: https://orbit.dtu.dk/files/240829100/PhD_thesis_Bzhwen_A._Kadir.pdf
Kagermann, H. – Wahlster, W. – Helbig, J. (2013): Recommendations for implementing the strategic initiative Industrie 4.0: Final report of the Industrie 4.0 Working Group. Download date: 12/12/2023. Source: https://en.acatech.de/publication/recommendations-for-implementing-the-strategic-initiative-industrie-4-0-final-report-of-the-industrie-4-0-working-group/
Knopf, JW. (2006): Doing a Literature Review. PS: Political Science & Politics. 39(1):127-132. https://doi.org/10.1017/S1049096506060264
Kömürcü, S. – Ertamay, S. İ. – Güler, M. E. (2021): Impacts of technological development on employment structure of tourism industry. Journal of Management and Economics Research, 19(1), 146-165. https://doi.org/10.11611/yead.814765
Kuo, C.M. – Chen, L.C. – Tseng, C.Y. (2017): Investigating an innovative service with hospi-tality robots. International Journal of Contemporary Hospitality Management, 29(5), 1305-1321. https://www.cabidigitallibrary.org/doi/full/10.5555/20173300487
Lamsfus, C. – Wang, D. –Alzua-Sorzabal, A. – Xiang, Z. (2015): Going mobile: Defining con-text for on-the-go travelers. Journal of Travel Research, 54(6), 691-701. https://journals.sagepub.com/doi/abs/10.1177/0047287514538839
Lee, J. – Kao, H.A. – Yang, S. (2014): Service innovation and smart analytics for industry 4.0 and big data environment. Procedia CIRP, 16(1), 3-8. https://doi.org/10.1016/j.procir.2014.02.001
Lee, P. – Hunter, W. C. – Chung, N. (2020): Smart tourism city: Developments and transfor-mations. Sustainability, 12(10), 1-15. https://doi.org/10.3390/su12103958
Leung, R. (2022): Development of Information and Communication Technology: From e-Tourism to Smart Tourism. In: Xiang, Z., Fuchs, M., Gretzel, U., Höpken, W. (eds) Handbook of e-Tourism. Springer, Cham, 1-33. https://doi.org/10.1007/978-3-030-05324-6_2-1
Li, Y. – Hu, C. – Huang, C. – Duan, L. (2017): The concept of smart tourism in the context of tourism information services. Tourism Management, 58, 293-300. https://doi.org/10.1016/j.tourman.2016.03.014
Masood, T. – Egger, J. (2019): Augmented reality in support of Industry 4.0—Implementation challenges and success factors. Robotics and Computer-Integrated Manufacturing, 58, 181–195. https://doi.org/10.1016/j.rcim.2019.02.003
Matikiti-Manyevere, R. – Rambe, P. (2022): The Impact of COVID 19 on the Tourism Indus-try: The Role of Fourth Industrial Revolution Technologies in Mitigating the Impacts. African Journal of Hospitality, Tourism and Leisure, 11(3), 1173-1187. https://doi.org/10.46222/ajhtl.19770720.283
Neuhofer, B. – Buhalis, D. – Ladkin, A. (2015): Smart technologies for personalized experienc-es: a case study in the hospitality domain. Electronic Markets, 25, 243-254. https://doi.org/10.1007/s12525-015-0182-1
Osei, B. A. – Ragavan, N. A. – Mensah, H. K. (2020): Prospects of the fourth industrial revo-lution for the hospitality industry: a literature review. Journal of Hospitality and Tourism Technology, 11(3), 479-494. https://www.emerald.com/insight/content/doi/10.1108/JHTT-08-2019-0107/full/html
Raja Santhi, A. – Muthuswamy, P. (2023): Industry 5.0 or industry 4.0 S? Introduction to in-dustry 4.0 and a peek into the prospective industry 5.0 technologies. International Journal on In-teractive Design and Manufacturing (IJIDeM), 17(2), 947-979. https://doi.org/10.1007/s12008-023-01217-8
Rowley, J. – Slack, F. (2004): Conducting a literature review. Management Research News, 27(6), 31-39. https://doi.org/10.1108/01409170410784185
Rumi, M. H. – Rashid, M. H. – Makhdum, N. – Nahid, N. U. (2020): Fourth industrial revolu-tion in Bangladesh: prospects and challenges. Asian Journal of Social Sciences and Legal Studies, 2(5), 104-114. https://doi.org/10.34104/ajssls.020.01040114
Rüßmann, M. – Lorenz, M. – Gerbert, P. – Waldner, M. – Justus, J. – Engel, P. – Harnisch, M. (2015): Industry 4.0: The future of productivity and growth in manufacturing industries. Boston Consulting Group, 9(1), 1-14.
Schwab, K. (2017): The Fourth Industrial Revolution. https://www.weforum.org/. Download date: 12/12/2023. Source: https://www.weforum.org/about/the-fourth-industrial-revolution-by-klaus-schwab/
Sharma, N. – Aggarwal, N. – Uniyal, M. – Bayram, G. E. – Prakash, V. (2023): Transitioning the Tourism Industry from the Real World to the Metaverse. In: Al-Emran, M., Ali, J.H., Valeri, M., Alnoor, A., Hussien, Z.A. (eds) Beyond Reality: Navigating the Power of Metaverse and Its Applications. IMDC-IST 2024. Lecture Notes in Networks and Systems. Springer, Cham, 876, 21-36). https://doi.org/10.1007/978-3-031-51300-8_2
Shash, N. – Pshembayeva, D. (2019): New paradigm of tourism industry modernization in the digital economy conditions. The Journal of Economic Research & Business Administration, 129(3), 38-46. https://doi.org/10.26577/be-2019-3-e4
Sigala, M. (2017): Collaborative commerce in tourism: implications for research and industry. Current issues in Tourism, 20(4), 346-355. https://doi.org/10.1080/13683500.2014.982522
Sigala, M. (2020): Tourism and Covid-19: Impacts and implications for advancing and resetting industry and research. Journal of Business Research, 117, 312-321. https://doi.org/10.1016/j.jbusres.2020.06.015
Singh, P. – Sharma, D. (2023): Technological Innovations in Tourism Businesses: A Study on Contemporary Trends. In Embracing Business Sustainability Through Innovation and Creativi-ty in the Service Sector. IGI Global, pp. 141-154. https://doi.org/10.4018/978-1-6684-6732-9.ch009
Stankov, U. – Gretzel, U. (2020): Tourism 4.0 technologies and tourist experiences: A human-centered design perspective. Information Technology & Tourism, 22(3), 477–488. https://doi.org/10.1007/s40558-020-00186-y
Subas P. D. – Saskia P. T. (2021): Tourism enterprises in Indonesia and the fourth industrial revolution – are they ready?. Tourism Recreation Research, 1-6. https://doi.org/10.1080/02508281.2021.1996687
UNWTO (2018): Sustainability & digital transformation in tourism. https://www.unwto.org/. Download date: 12/12/2023. Source: https://www.unwto.org/world-tourism-day-2018
Van Nuenen, T. – Scarles, C. (2021): Advancements in technology and digital media in tourism. Tourist Studies, 21(1), 119-132. https://doi.org/10.1177/1468797621990410
Vecchio, P.D. – Mele, G. – Ndou, V. – Secundo, G. (2018): Creating value from social big da-ta: implications for smart tourism destinations. Information Processing and Management, 54(5), 847-860. https://doi.org/10.1016/j.ipm.2017.10.006
Wang, S. – Wan, J. – Li, D. – Zhang, C. (2016): Implementing Smart Factory of Industrie 4.0: An Outlook. International Journal of Distributed Sensor Networks, 12(1), 1-10. https://doi.org/10.1155/2016/3159805
Wang, X. – Wu, N. – Qiao, Y. – Song, Q. (2018): Assessment of energy-saving practices of the hospitality industry in Macau. Sustainability, 10(1), 255. https://doi.org/10.3390/su10010255
Woyo, E. – Ukpabi, D. (2022): Building Resilient Smart Cities for Sustainable Urban Tourism in Africa Post-COVID-19 Pandemic. In: Stienmetz, J.L., Ferrer-Rosell, B., Massimo, D. (eds) Information and Communication Technologies in Tourism 2022. ENTER 2022. Springer, Cham, pp. 256-267. https://doi.org/10.1007/978-3-030-94751-4_23
Xiang, Z. – Du, Q. – Ma, Y. – Fan, W. (2017). A comparative analysis of major online review platforms: Implications for social media analytics in hospitality and tourism. Tourism Manage-ment, 58, 51-65. https://doi.org/10.1016/j.tourman.2016.10.001
Xu, L. Da – Xu, E. L. – Li, L. (2018): Industry 4.0: state of the art and future trends. Interna-tional Journal of Production Research, 56(8), 2941–2962. https://doi.org/10.1080/00207543.2018.1444806
Zhang, H. – Liu, Q. – Chen, X. – Zhang, D. – Leng, J. (2017): A Digital Twin-Based Approach for Designing and Multi-Objective Optimization of Hollow Glass Production Line. IEEE Ac-cess, 5, 26901–26911. https://doi.org/10.1109/ACCESS.2017.2766453
Ziyadin, S. – Litvishko, O. – Dubrova, M. – Smagulova, G., – Suyunchaliyeva, M. (2019). Di-versification tourism in the conditions of the digitalization. International Journal of Civil Engineer-ing and Technology, 10(2), 1055-1070.
Downloads
Published
Issue
Section
License
Copyright (c) 2024 Abdi Shukri Yasin, Kibru Alemu Gedecho
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
