EXPLORATION OF FACTORS AFFECTING FOOD CHOICE
DOI:
https://doi.org/10.33032/acr.2598Keywords:
food consumption, consumer behavior, social factors, psychological factors, brandAbstract
Food contributes to our livelihoods and is present in our daily lives. They weave through everyday life, holidays and various notable events. We consume food for pleasure, for reward, but they can also express our personality.
In the twentieth century, many new food consumption trends emerged. Nowadays, social media provides a wealth of information related to a number of food trends that affect our food choice preferences.
In our literature review, our primary goal is to present which social and psychological external factors have an impact on consumers when purchasing food through secondary data collection using hungarian and international literature.
We explore the underlying psychological causes of Vebleni's ostentatious consumption and analyze the emotions related to food, the consumer's attachment to food brands, and the characterization of brand love.
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