Marketing opportunities of the hungarian organic producer
DOI:
https://doi.org/10.18531/Studia.Mundi.2017.04.04.59-68Keywords:
pasture, fruit and vegetable, animal keeping, local market, Short Food Supply ChainsAbstract
The improvement of the organic farming is a basic aim of the national agricultural policy for years. The new CAP 2014-2020 also strengthen the central role of organic agriculture in the fight against climate change, the protection of the environment and the preservation of biodiversity. The organic farms are usually small scale enterprises so their development also relating to the improvement of the Short Food Supply Chains which is supported in the frame of the Rural Development Programme. According to the abovementioned the aim of this article to reveal the limiting factors in the marketing of the Hungarian organic farming. To achieve this aim we made a survey on the biggest Hungarian organic market, on the Biokultúra Organic Market and processed the information stemming from the producers' list published on the homepage of the Hungarian Federation of Associations for Organic Farming (Biokultúra Szövetség). The results of our survey showed that the limiting factors of the domestic sale are the market barriers for new entrants providing of stable quantities and the high production costs. In addition, the interviewed farmers emphasized that the foreigners trust better in their producers and the local market organization is stronger as well than in Hungary.
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Copyright (c) 2017 Kinga Nagy Pércsi, Amelita Kata Gódor
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