The economic and environmenteconomic analysis of the Hungarian Grey cattle

Abstract

The present livestock of the Hungarian Grey cattle of the country is approximately between 4500 and 4800, 50 percent of which is under the authority of nature conservation. Nature conservation does not view the Hungarian Grey cow primarily as a product aiming at profit production, but rather finds its interest in the cow’s habitat conserving and regenerating role, therefore its primarily goal is the increase of the number of the live-stock and not marketing. In the research we assessed the current state of the market from the breeder’s point of view and defined the possible marketing channels and the integration possibilities at both the horizontal and vertical level. We summarised the breed’s present marketing state in a SWOT analysis. We presented the possible integrational directions and conjunctions in respect to the data of livestock, present infrastructural level as well as geographic locations, according to the possible EU distributions of regions. Due to the above mentioned reasons it would be necessary to give back the high importance of the Hungarian Grey cow. Special Hungarian products should gain greather attention. If it is not Hungary who takes advantage of this special hungarikum „product”, foreign big capital will sooner or later. Hungarian agriculture cannot afford this.