Corporate and community marketing communication: solutions of personal sustainability and efficiency

Abstract

Nowadays it is becoming more and more evident and accepted that the key to solving many problems at the social level is to ensure personal sustainability. Personal sustainability implies a healthy physical, mental, and psychological state and the ability to maintain that state without over-dependence on others. Psychology, sociology, and marketing research are the areas we focused on, although with different approaches and different techniques. Our research examined the terms of personal effectiveness term and the life coaching system. The areas in this system are time management, communication, career, money, nutrition, exercise and energy upload, thoughts and emotions, self-improvement and self-healing, self-knowledge and self-image, family and love, relationships, hobbies and recreation. In this article we also present a selection of the phenomena in corporate and community marketing campaigns. Keywords: sustainability, personal effectiveness, life coaching, community marketing