The student organization: modern strategic management scoping in the area of tourism


  • Zsuzsanna Slezák-Bartos University of Pécs
  • Szilárd Berke Kaposvár University, Faculty of Economic Science


With organizations, corporations and businesses, their operation, structure and information relationships that are cultivated in different areas of tourism - the tourism bailiffs - with very little theoretical work deals. The Hungarian National Tourist Office's activities are to contribute to the marketing of domestic tourism, thus promoting the domestic and international tourism in Hungary realized from increased revenue. The company's units , outside of the central tasks of the national network of creative Regional Marketing Directorates and Regional Tourism Project Office, foreign missions and the Hungarian National Tourist Office under contract with a franchise network, can be achieved by the Tourist Information network. World of accelerating change, organizations and leaders before the unclear trends are observed, which are parallel to each other both in time and be flexible to respond and adapt. Many of today's tourism supply and demand trends should be considered in the design and operation of the investment process, which may also affect significantly then concrete area’s competitiveness. More ways of connecting to the social partnership, advocacy, and professional organizations may create opportunities for the communication and feedback signals. Although these forums are needed, the specific training needs and messages due to the conciliation and many filter effects, are unlikely to reach every destination. These changes and demands will increasingly make it essential for the systematization of scientific knowledge and based on these business practices, taking into account the student organization with organizational and management concepts. Keywords: management system, tourism, student organization




How to Cite

Slezák-Bartos, Z., & Berke, S. (2011). The student organization: modern strategic management scoping in the area of tourism. Regional and Business Studies, 3(1 Suppl.), 797–801. Retrieved from



Corporate Social Responsibility