Judgement of wellness tourism services in the Southern Great Plain region and in the competitor regions

Abstract

Health consciousness is an actual megatrend nowadays. Most of the people try to use every opportunity to live a healthy life. They pay attention to what they eat, how much they exercise and even choose holiday locations according to health conscious criteria. Wellness hotels are really fashionable and this is the sort of demand that needs to be followed carefully from the supply side. The survey is aimed at getting to know the motivation for choosing a particular wellness service and at examining why different wellness destinations are preferred or not. The region of the Southern Great Plain played the most important role. Data have been collected and analysed for several years. As a result, it is possible to discover the factors playing a role when choosing one particular wellness service, the consumers’ expectations concerning the service providers as well as the main features of the image of the region in question and the judgement on the wellness services of the region. Analysing the results of the survey, it can be concluded that the main factors in the preference system of choosing a resort are guided by the expectations potential visitors have concerning the service providers.