The relationship between digital and green economics

Abstract

This article focuses on the relationship between two parallel tendencies. On the one hand, since the 1990s the internet has been playing an increasingly important role in the everyday life of organizations, individuals, and governments. On the other hand, since the early 1980s different organizations' and individuals' environmental consciousness has been continuously rising. It seems there is a wide range of relationships between these tendencies. Economic, social, and environmental forces define the global, sustainable development process and drive innovation in the ICT sector. At the same time ICTs will play a critical enabling role in meeting the challenges of sustainability. This article will show how ICT policies impact sustainable development and the growth of the green economy and how the internet can help firms and individuals to improve their environmental consciousness. A literature review will be conducted in order to identify opportunities for creating strategic synergies between digital and green economy strategies, and Corporate Social Responsibility. Keywords: ICT, digital economy, sustainability, green economy