Main elements of strategic cooperation and alliances in Hungary

Abstract

Nowadays enterprises face many economical challenges and problems. Demanding consumers, sustainability issues, and financial crises are just a few of the most important ones. Because of this, staying competitive in the market is becoming more difficult for companies. One of the solutions to this problem could be collaboration between corporations. This strategy is popular world-wide. However, Hungarian enterprises have only been implementing it since the early-mid nineties. In 1989 a political transformation took place in Hungary, and real market processes and strategies could only really develop after that. The aim of this paper is to describe the main elements of successful cooperation, mainly based on Hungarian competitiveness research. To ensure comparability, distinctions must be made regarding basic characteristics like company profile, number of employees, annual turnover, etc. Keywords: alliance, strategic, element, cooperation