Consumers’ judgement on supply associations – with special regard to CBA

Abstract

Important changes happened in the trade of Hungary during the 90’s. Numerous international chainstores of solid capital appeared in Hungary establishing modern trade establishments and shopping centres with big basic area.The process of concentration is becoming stronger nowadays. Stores are concentrated in the hands of fewer and fewer companies, at the same time the number of stores is decreasing, as well as their basic area is increasing. Moreover, a decreasing number of stores perform an increasing part of turnover (Seres, 2005). Supply associations – especially CBA – take an important place among food retail trade stores in Hungary. This is proved by the prominent second place of CBA among the biggest chain stores. CBA is an organisation with strong consumerorientation. It selects its suppliers consciously taking into consideration, on the one hand, prices and the possibility of good bargain, on the other hand, preferring quality and brand. The ratio of the two product-segments is formed according to the consumers’ expectations.