Citizen assessment of corporate environmental actions in the south basin of Lake Balaton

Abstract

In our research we focused on an ecologically sensitive area. We analysed the population attitudes of corporate environmental activities in the south catchment area of Lake Balaton. Our primary aim was to reveal those local population groups who are ready to be partners in CSR (and with environmental) actions regarding their consumer attitudes and purchasing decisions. The research was realised within the framework of the TÁMOP-4.2.2.A-11/1/KONV-2012-0038 project and it was based on the results of a public survey of 500 participants. Data was analysed by using multivariate statistical methods. According to our results those respondents who found the common values more important than the average showed more willingness towards environmentally friendly consumption and purchasing products from corporations with CSR activities. The „Individualists”, who prefer a specific quality of life, and the „Indifferent” group showed reluctance towards responsible consumption compared to the „Cost-oriented” group.