Monitoring of the Consumer Attitude to Gene Modified Foodstuffs with Claster Analysis

Authors

  • Tamás Molnár Kaposvári Egyetem, Gazdaságtudományi Kar, Számvitel és Statisztika Tanszék (University of Kaposvár Faculty of Economics, Department of Accounting Statistics) H-7400 Kaposvár, Guba S. u. 40.
  • Katalin Barna Kaposvári Egyetem, Gazdaságtudományi Kar, Számvitel és Statisztika Tanszék (University of Kaposvár Faculty of Economics, Department of Accounting Statistics) H-7400 Kaposvár, Guba S. u. 40.
  • Mónika Zita Nagy Kaposvári Egyetem, Gazdaságtudományi Kar, Számvitel és Statisztika Tanszék (University of Kaposvár Faculty of Economics, Department of Accounting Statistics) H-7400 Kaposvár, Guba S. u. 40.

Abstract

The technologies serving the provision of the world with food changed a lot during the last century. Today we have not only the traditional biotechnological procedures for the production of food, but with the help of gene technology methods we can reach new aims and produce better product as well. In connection with all this, several questions emerge in the society of every country: Is it good if we interfere in na-ture’s order? How dangerous are the new methods for the human body? Can the world-wide problems be solved with them? Who benefits from this? What will happen in the future? The results of gene surgery divided the world into two parts. The population of the United States of America, Canada and China accepted the new food, while it elicited aversion from the population of Europe. The settlement of the case of gene surgery is the question of the future. We do not know in advance, we can only predict which trend is going to come into the limelight: the population of the world is going to surrender to genetically modified products or persistent and long-lasting protests are going to stop the spread of these products. We have to decide what we would like to use gene technology for. This will determine which layers of the soci-ety it will touch upon, this way influencing the communication between the participants of value formation and the consumers as well.

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Published

2005-02-15

Issue

Vol. 2 No. 1-2 (2005)

Section

Articles