A hazai élelmiszerek megítélésének és preferenciájának vizsgálata egy magyar és egy külföldi élelmiszer-üzletlánc vásárlói körében – 2. rész

Abstract

One of the typical features of food consumption trends nowadays is that instead of the delectability of foods rather the convenience and health factors are highlighted. One of the latest stations of this rearrangement is that consumers tend to give higher and higher priority to ethical factors. So the empirical product qualities are gradually thrown into the background, while the confidential-type information is appreciated in the buyers’ information seeking and evaluating process. It is typically ethical behaviour if one prefers home products to foreign ones, supposing that the aim is to support the home economy. The ethnocentrism strengthens the preference of home products. The ethnocentric consumer gives greater consideration to the information on the country of origin than the non-ethnocentric one (MuELLER et al., 2001). The ethnocentrism can significantly influence the country origin image if otherwise there is not too much information (CHASIN et al. 1988 in MALOTA, 2003). During the survey a standardised questionnaire was used among the buyers of a Hungarian and a foreign store chain. We analysed the data with SPSS 16.0 statistical software. The main objective of our research is to determine the peculiarities of the most typical food consumption trends among Hungarian buyers and the possible traces of ratio changes among the elements of food consumer behaviour as regards demand for home products.