Customer preferences regarding green solutions in last-mile logistics

Abstract

The purpose of the study is to conduct a comprehensive analysis of the last-mile logistical processes associated with e-commerce and to explore the negative externalities arising from these processes. Within the framework of the analysis, the particular emphasis on the surge in online commercial activity coinciding with the emergence of the COVID-19 pandemic, and the subsequent impacts on logistical systems will be emphasized. The rapid growth of online commerce brought about by the emergence of numerous new participants in the market has resulted in a significant increase in order volumes.

However, the escalated order volumes have not solely led to positive effects. The surplus parcel deliveries have also brought to light numerous adverse environmental consequences. Alongside the rise in usage of packaging materials, the challenges of parking due to transportation processes, traffic congestion, and heightened emissions of greenhouse gases have all contributed to the emerging set of issues.

During the research, an extensive questionnaire survey was conducted, the purpose of which is to explore the green last mile aspirations and opinions of the final consumer and to statistically analyse the received data. It was placed a special focus on variables such as gender, age, place of residence, educational attainment, income level, as well as the expectations towards green solutions and willingness to pay for additional costs. During the analysis, it was essential that it be prepared on the basis of objective and reliable data, and that the individual relationships and influencing factors be determined.