Disruptive retail trends in Asia

Authors

  • KOZÁK Tamás Budapest University of Economics, Department of Commerce

DOI:

https://doi.org/10.18531/Studia.Mundi.2018.05.04.67-76

Keywords:

diszruptív technológiák, digitalizáció, kereskedelem, Ázsia

Abstract

The term technology is surely the most often used word in manager literature. But due to its present scope, it possibly causes the biggest headache as well when making business decision. Where should retailers allocate their limited resources in other to adapt the digitalised environment? In today’s linked, computerized and communication-centred world businesses with a proper future vision dictate the new rules in their respective industries in particular through the new e-business models and the processes within their businesses. These companies use the technology to modernize their operations, advertise their products, create customer
loyalty and finally increase their profits continuously. In my research I analysed how the industry 4.0 influences the retail business models and what examples could be found in Asian business to illustrate these trends. I took example from Taiwan's commercial life, as this country represents well what is happening in the most developed countries in the region.

Author Biography

  • KOZÁK Tamás, Budapest University of Economics, Department of Commerce

    főiskolai docens
    E-mail: kozak.tamas@uni-bge.hu

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Published

2018-12-21

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