Disruptive retail trends in Asia
DOI:
https://doi.org/10.18531/Studia.Mundi.2018.05.04.67-76Keywords:
diszruptív technológiák, digitalizáció, kereskedelem, ÁzsiaAbstract
The term technology is surely the most often used word in manager literature. But due to its present scope, it possibly causes the biggest headache as well when making business decision. Where should retailers allocate their limited resources in other to adapt the digitalised environment? In today’s linked, computerized and communication-centred world businesses with a proper future vision dictate the new rules in their respective industries in particular through the new e-business models and the processes within their businesses. These companies use the technology to modernize their operations, advertise their products, create customer
loyalty and finally increase their profits continuously. In my research I analysed how the industry 4.0 influences the retail business models and what examples could be found in Asian business to illustrate these trends. I took example from Taiwan's commercial life, as this country represents well what is happening in the most developed countries in the region.
References
Christensen, C. M., Tedlow, R. S. (2006) Harvard Business Review
D’Andrea, G. (2018) Rethinking the Funnel for the Omnichannel Age, IeseInsight p54
Deutsche Bank (2017) Markets Research, APAC Retail and Property, p1.
Johnson, R., Morse, G., (2011): Retail isn’t broken. Store are. Harvard Business Review. 12. 2011
Fung Business Inteligence (2017): 9 Key Trends and Developments, p2
GFK (2018): Digitális térkép a kereskedelem számára, pp12-14.
Kozák Á. (2015) Macroeconomics Indicators and Consumption, In: Karlovitz, János Tibor (szerk.) 2nd IRI Economics Conference p. 37,
Laudon, K.C., Traver C.G., (2017) E-commerce.Pearson, pp326-328.
Mackinnon, D., Cumbers, (2007): A, An introduction to economic geography, Pearson, pp108-110.
Neszmélyi, Gy. I, Kozár (2018) Europe and Asia Enhancing Ties - The Case of Hungary and ASEAN pp. 62-65.
Schwab, K. (2017): The fourth industrial revolution. Portfolio. pp15-17
Sikos T. (2018) Smart retailing - smart malls, Paper: DOI: https://doi.org/10.13140/ RG.2.2.12292.99200 p. 1
Wessel, M., Christensen, C. M, (2012): Surviving Disruption. Harvard Business Review. 12. 2012
Wiefel, M. (2015): Digitalization: The impact on traditional retail and the future model of multichannel. International Journal of Scientific and Research Publicationios. Volume 5, Issue 3
Downloads
Published
Issue
Section
License
Copyright (c) 2018 Kozák Tamás
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
A folyóirat Open Access (Gold). Cikkeire a Creative Commons 4.0 standard licenc alábbi típusa vonatkozik: CC-BY-NC-ND-4.0. Ennek értelmében a mű szabadon másolható, terjeszthető, bemutatható és előadható, azonban nem használható fel kereskedelmi célokra (NC), továbbá nem módosítható és nem készíthető belőle átdolgozás, származékos mű (ND). A licenc alapján a szerző vagy a jogosult által meghatározott módon fel kell tüntetni a szerző nevét és a szerzői mű címét (BY).