Opportunities of soya processing and production developments – could the cooperation with Serbia help?

Abstract

We compared the current soybean processing results in two cross-border region. The comparison is based on natural endowments, similar cultural and historical heritage and the different economic conditions, prevailing practice - experience means a rich variety, which include the economies operate and develop. First we made deep interviews from the marketing analysis tools, to reveal the professionals opinions and recommendations. SWOT-analysis was performed on soybean production and processing advantages, disadvantages, opportunities and risks. In the South Transdanubian region (Hungary) the soybean fields size are smaller and most of the produced crop achieved in relationship between production and processing integration of the Bóly Inc. Is no less important the obtained experience, the created culture, in the decision-making mechanism of the private farms. Can be very useful the reorganization in agriculture privatization and knowledge of structure change, which occurred in different ways and different in terms of results. The acquired knowledge, after appropriate adaptation gain application in practice. Taking into account the status of Vojvodina within Serbia and Serbia (EU) candidate country status expected to 2012th year and that the Vojvodina Region would open a Representation office in Brussels, there is a real chance of cooperation between the two regions. This situation allows the unrestricted movement of goods. Short time is not enough to change the approach, even not for professionals working in the sector. Changes may occur only, if born a marketing strategy, developed with patient and reasonable design work, in order to develop the soybean verticum. Keywords: soybean, soy production, soy products, soybean processing, cooperation