Environmental and nature conservation attitude survey of business decision makers on South catchment area of Lake Balaton

Abstract

In this paper environmental problem attitude of SME decision-makers will be introduced on South catchment area of Lake Balaton. The main point of this research was a company survey of 100. That means a result introduction of this survey made among managers/owners of local SMEs. Based on the results we can declare that managers consider environment- and nature protection as an important public purpose. SME managers do not see contradictions between CSR and profitability. They usually believe that SME has an important role in CSR, and their profitability could be improved by these kinds of activities. Despite this thought conscious CSR activity is not very typical for these companies, environment awareness activities are mostly ad hoc measures with economic interests.