Az értékrend hatása a táplálkozásra

Szerzők

  • Ágnes Horváth Szent István Egyetem, Marketing Intézet (Szent István University, Institute of Marketing) H-2100 Gödöllő, Páter K. u. 1.
  • Annamária Fürediné Kovács Szent István Egyetem, Marketing Intézet (Szent István University, Institute of Marketing) H-2100 Gödöllő, Páter K. u. 1.
  • Mónika Fodor Károly Róbert Főiskola, Marketing és Vezetéstudományi Tanszék (Károly Róbert College, Department of Marketing and Management) H-3200 Gyöngyös, Mátrai út 36.

Absztrakt

The present research project is based on the hypothesis that nutrition carries attached value labels, and that it is a way to express lifestyle and a way of living. Burnett's conclusion (1979) that modern society uses nutrition as a system of symbols was examined in the present-day Hungarian setting. Generally speaking, not only the individuals' economic and socio-cultural status determines the nutritional habits, but also the other way round: food consumption could be used to predict social and economic status as well as key values and value judgements. Value judgements as reflected in nutrition are analysed at the level of the consumers' general value systems, values influencing consumption habits, and the motives for selecting particular products.

Letöltések

Megjelent

2005-02-15

Folyóirat szám

Évf. 2 Szám 1-2 (2005)

Rovat

Cikkek