Fogyasztói attitűdök az almapiacon

Authors

  • János Felföldi Debreceni Egyetem, Agrárgazdasági és Vidékfejlesztési Kar (University of Debrecen, Faculty of Agricultural Economics and Rural Development) H-4032 Debrecen, Böszörményi út 138.
  • Ferenc Apáti Debreceni Egyetem, Agrárgazdasági és Vidékfejlesztési Kar (University of Debrecen, Faculty of Agricultural Economics and Rural Development) H-4032 Debrecen, Böszörményi út 138.
  • Viktor Szabó Debreceni Egyetem, Agrárgazdasági és Vidékfejlesztési Kar (University of Debrecen, Faculty of Agricultural Economics and Rural Development) H-4032 Debrecen, Böszörményi út 138.
  • András Nábrádi Debreceni Egyetem, Agrárgazdasági és Vidékfejlesztési Kar (University of Debrecen, Faculty of Agricultural Economics and Rural Development) H-4032 Debrecen, Böszörményi út 138.

Abstract

Apple is well-balanced by its content, therefore, it has a significant role in fruit consumption from the age of baby up to old age. Despite that Hungarians like apple very much and consume it regularly, the apple consumption per capita a year has been around 14 kgs for years. The aim of this survey was to reveal consumer behaviour to apple, and it was based on primary data collection. We had 30 species of apple tasted and assessed by their appearance, which was conducted by 153 respondents. This value judgement was based on five traits of apple, namely taste, flesh, peel, colour, and size-shape. It is important to lay down that this is not a publication on how decisions were made on buying apple, rather on value judgement of consumers on apple as a product.

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Published

2008-02-15

Issue

Vol. 5 No. 2-3 (2008)

Section

Articles