Some possibilities to utilise the RASFF data in the food safety chain communication and food marketing

Authors

  • András Lévai Kaposvári Egyetem, Gazdaságtudományi Kar, Marketing és Kereskedelem Tanszék (University of Kaposvár, Faculty of Economics, Department of Marketing and Trade) H-7400 Kaposvár, Guba S. u. 40.

Abstract

The Rapid Alert System for Food and Feed (RASFF) concerning the foods and feeds in the European Union receives approximately 3200 announcements a year.They provide a good picture on the food safety situation in the food market in the Union and show the critical points as well as the reliable segments. Evaluation of the data of this system can be a good basis to create a food safety marketing efficiently either for one product manufactured by a given company or for a product group of a marketing organisation in the Union. Our preliminary statement qualifies some food groups being problematic from point of view of food safety. They are as follows: nuts and products made of them, fish and fish products, vegetables – fruits, small sea-fish and bakery products. Owing to the few announcements received by RASFF the following products are considered generally safe: milk and milk products, eggs and egg products and wine.

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Published

2008-02-15

Issue

Vol. 5 No. 1 (2008)

Section

Articles