Innováció és piaci stratégia Nádudvaron

Abstract

The absolutely Hungarian Mark-Nagisz Ltd. has got through a full revival. A lot of new products were introduced by them on the market, and they started the LIGHT product family, the cheese-creams without additives and the Hungarian type cottage cheese family without preservatives. Due to the changes and continuous innovation the consumers can find more and more "Nádudvari" specialities on the shelves.