Húsfogyasztási szokások

Fókuszban az attitűd

Abstract

It has been proved that meat is an important source of nutrition in economically developed countries. Relying on current customer trends plant based diets are very popular or diets with minimal meat consumption independently of the possible negative effects on health. Hungarian people are basically omnivores and meat is an important source of nutrition. The aim of this study is to explore the attitude towards meat consumption. An online empirical research with a sample of 1053 respondents (50.5% females and 49.5% males) was conducted in April 2017. The connection between the frequency of meat consumption and the preference of meat types was investigated with the help of analysis of variance. Those who consume meat rarely or never, do not prefer any types of meat. Moderate meat consumers prefer poultry and those who consume meat more than once a week prefer red meat, especially pork and beef. Regular meat consumers have more positive affective attitude (pleasant, good, and favourable, I am for it) towards meat and they do not plan to change their diet in the future. Moderate meat consumers try to consume more vegetables and they are willing to follow a more plant based diet. Health and health management are important topics both at macro- and microeconomic levels. Making white meat (fish and poultry) more popular and increasing the consumption of white meat is necessary with a marketing communication campaign.