Secondary market research of potential new generation hungaricums

Abstract

Natural capabilities of Hungary are particularly favourable for agricultural and food production. There are good possibilities both in
cultivation of plants and in animal husbandry on plough- and grasslands. Hungary’s share and its competitive position, however,
decreased on European and world market in the past years. Therefore our research was focused on developing new animal products
that meet the consumers’ changing demands by their nutritional benefits and by their natural way of production. The study highlights
four products, namely goose-liver produced by considerately fatten up, rabbit meat with low fat and cholesterol levels, beef rich in
omega-3 fatty acids and selenium enriched eggs. The final aim is to form the basis of test-marketing which is necessary to sell new
branded products. By performing it we can introduce marketable products on national and international markets.
Our paper is a brief of the scientific research which was presented by our research team on the 98th EAAE (European Association of
Agricultural Economist) Seminar in Crete, Chania in July 2006.