The analysis of consumption and buying habits of cheese products inthe South-Transdanubian region

Abstract

As a result of my research it can be stated that the frequency of cheese consumption is low, considering its popularity. On the one hand high prices can explain it, on the other hand the consumer’s deficient knowledge of the advantages of cheese consumption. Statistics, however, showed an increasing tendency compared with those based on the previous period. The frequency of hard and semi-hard cheese consumption is higher compared to processed cheese consumption. The average frequency of cheese consumption is 127.1, which means that cheese is taken every third day. Furthermore, the higher the consumer’s educational level is the higher the frequency will be. The most popular cheese is Trappista, as result of its low price and of the old tradition of preferring this brand. The most important item on the consumer’s preference list is taste, quality, price and healthiness. The majority of consumers (51%) buy cheese at supermarkets and in most cases their decision about which kind of cheese to choose is brought at the place of purchase. 62% of the interviewed consumers regarded cheese to be an expensive food-product but the demand for high positioned extra products are also increasing in a certain segment of consumers.