Codes of food consumption – messages of consumer behaviour and food trends

Abstract

Food is not only the fuel by which people keep their bodies functional, it means much more to people; it has great symbolic importance both in good times and bad. When evaluating food trends, we consider the ambiguity of the term. Purchasing and consumer decisions may be motivated by the impulse toward indulgence as much as by a product's functionality. Different terms carry different connotations and affect trends in the food market, a remarkable phenomenon.