Analysis of Marketing Strategy of Kapos Ternero Ltd. with Special Regard to Consumer's Judgement of Seasoned Products

Authors

  • Zsolt Polereczki Kaposvári Egyetem, Gazdaságtudományi Kar (University of Kaposvár, Faculty of Economic) H-7400 Kaposvár, Guba S. u. 40.

Abstract

Kapos Ternero Ltd has been established after the transition and right after that it started to develop quickly. With the saturation of market its position became more and more difficult, but the company still remained successful with its good quality products and wide range of relationships. The market competition has become more severe since 2000, and it focused only on price. Stronger competition, however, brings factors apart from price into foreground. Analysis of marketing strategy aims the exploration of eventual faults and offer some possible proposals.

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Published

2004-02-15

Issue

Vol. 1 No. 1-2 (2004)

Section

Articles