Testtömeg-menedzselési attitűdök kvalitatív és kvantitatív vizsgálata hazánkban

Szerzők

  • Mihály Soós Kaposvári Egyetem, Gazdaságtudományi Kar, Marketing és Kereskedelem Tanszék
  • Zoltán Szakály Debreceni Egyetem, AGTC, GVK, Marketing és Kereskedelem Intézet

Absztrakt

In this study about different habits of food buying, consumption and body weight management among the Hungarian adult population, the authors wanted to know which food and food ingredients are fully accepted and which are fully rejected during the consumer’s body weight management. The physical exercise and the lifestyle of the population were also examined with qualitative and quantitative methods. A nation-wide representative questionnaire was administered to 1000 persons; based on the results, different groups were formed and they were examined by the method of focus group interview. Before it started, the height, weight, age and waist circumference of the group members were recorded, then with the aid of an Omron Body Fat Monitor their BMI (Body Mass Index) and body fat ratio were also calculated. With the analysis of the questionnaire and the three focus group interviews, the researchers established (besides the food buying and consumption habits) the amount of money spent on food and the attitudes, preferences and habits toward self-image, lifestyle and physical activity.

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Megjelent

2013-02-15

Hogyan kell idézni

Soós, M., & Szakály, Z. (2013). Testtömeg-menedzselési attitűdök kvalitatív és kvantitatív vizsgálata hazánkban. Élelmiszer, Táplálkozás és Marketing, 9(2), 29–32. Elérés forrás https://journal.uni-mate.hu/index.php/etm/article/view/145

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