Codes of food consumption – messages of consumer behaviour and food trends

Szerzők

  • Mária Törőcsik University of Pécs, Faculty of Businesses and Economics H-7622 Pécs, Rákóczi str. 80.
  • Szilvia Rechnitzer Trendinspiráció Műhely H-7625 Pécs, Kaposvári str. 4.

Kulcsszavak:

food-trends, consumer behaviour, lifestyle, consumer groups, self-expressions

Absztrakt

Food is not only the fuel by which people keep their bodies functional, it means much more to people; it has great symbolic importance both in good times and bad. When evaluating food trends, we consider the ambiguity of the term. Purchasing and consumer decisions may be motivated by the impulse toward indulgence as much as by a product's functionality. Different terms carry different connotations and affect trends in the food market, a remarkable phenomenon.

Letöltések

Megjelent

2011-02-15

Folyóirat szám

Évf. 8 Szám 1-2 (2011)

Rovat

Cikkek