Nyereséges vállalati működés vs. társadalmi felelősségvállalás

Absztrakt

Profitorientation is the fundamental principle of business corporations. Competitiveness, efficiency, revenue-generating ability and similar factors are essential for a successful company. However, there are many examples in economic history when a company took active role in solving problems that went beyond profit aims. The goal of this paper is to investigate the theoretical backgrounds of CSR activity and clarify why we regard profit-oriented companies responsible for social issues, in spite of the fact that the correct definition of CSR is subject of debate and several experts think that the term has become‘ hackneyed.’ In the study we analyse and evaluate the most important recent publications concerning the relationship between profit-orientation and CSR.