Typography on the Horizon of Art
DOI:
https://doi.org/10.57021/artcadia.4990Keywords:
typography, avant-garde, cubism, futurism, dada, contemporaryAbstract
The primary function of typography defined from a semiotic point of view is information encoding; this basic function is strengthened, broadened or in some cases abandoned by art. Theo Van Leeuwen repeatedly indicated in his research that letters carry meaning beyond the semiotic definition. This was examined in a narrower segment by Johanna Drucker, who explored experimental typography in the light of modern arts (Futurism, Dada, Cubism). However, she interpreted this rather on the axis of the image poem from the perspectives of poetry and literature. This justified for me the fact that in my study I should examine the typography built into fine arts, the interpretation of the letter as an image. In my paper, I focus on the related artistic attitude, thus my central question can be properly articulated: Is it possible to extract the culturally rooted function of typography from a text that appears in a work of art, or does writing, as a new level of information communication, appear in visual arts through it?
References
Anonymus. Thinking vs. feeling: The psychology of advertising, a University of Southern California online alkalmazott pszichológia mesterképzésének lapja. 2023.11.17. https://appliedpsychologydegree.usc.edu/blog/thinking-vs-feeling-the-psychology-of-advertising/ Megtekintés: 2023.12.02.
Bárczi Géza és Országh László (szerk.). A magyar nyelv értelmező szótára. Budapest: Akadémiai Könyvkiadó, 1959-62. https://mek.oszk.hu/adatbazis/magyar-nyelv-ertelmezo-szotara/elolap.php Megtekintés: 2023.12.02.
Drucker, Johanna. The visible word: Experimental typography and modem art, 1909-1923. Chicago: The University of Chicago, 1994.
Hargitai Henrik. Tipográfia (írás számítógéppel) - ELTE egyetemi jegyzet. 2006. https://mmi.elte.hu/szabadbolcseszet/mmi.elte.hu/szabadbolcseszet/indexb26e.html?option=com_tananyag&task=showElements&id_tananyag=19 Megtekintés: 2023.12.02.
Jones, Jonathan. “A century of Dada: from anti-war artists to mainstream con artists.” In The Guardian, 2016.05.05., https://www.theguardian.com/artanddesign/jonathanjonesblog/2016/may/05/a-century-of-dada-anti-war-artists-mainstream-con Megtekintés: 2023.10.29.
Leeuwen, Theo Van. "Visual Communication 4." In Typographic meaning. Cardiff: SAGE Publications, 2005.
Löwy Salamon és Novák László. Betűművészet. Budapest: Világosság Ny., 1926.
Marcus, Susan. "The Typographic Element in Cubism, 1911-1915: Its Formal and Semantic Implications." In Visible Language, 1972.
Meggs, Philip B. and Alston W. Purvis. Meggs' History of Graphic Design. New Jersey: John Wiley & Sons, Inc., Hoboken., 2012.
Taylor, Brandon. Collage: The Making of Modern Art. London: Thames & Hudson, 2004.
Voigt Vilmos. "Szövegszemiotika és/vagy szemiotikai szövegtan." In Petőfi S. János és Békési Imre (szerk.), SZEMIOTIKAI SZÖVEGTAN 3. A magyar szövegtani kutatás irodalmából. Szeged: JGYTF Kiadó, 1991.
Wolff, Rachel. “An oral history of pop’s most famous four letter word.” In Departures, 2013.12.11. https://dsmpublicartfoundation.org/wp-content/uploads/2019/09/LOVE-Robert-Indiana.pdf Megtekintés: 2023.10.30.
Downloads
Published
Issue
Section
License
Copyright (c) 2023 Szlama Norbert
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
