Analysis of the Digital Communication of Central European Shrines

Csaba Bálint; Minucsér Mészáros

doi:10.21408/arr.5895

Authors

Csaba Bálint Corvinus University of Budapest, Institute of Sustainable Development PhD Hungary Author
Minucsér Mészáros University of Novi Sad · Department of Geography, Tourism and Hotel Management PhD Serbia Author

DOI:

https://doi.org/10.21408/arr.5895

Abstract

Religious tourism, rooted in pilgrimages, has expanded beyond traditional practices to include diverse spiritual and secular interests. Visitor motivations range widely, from spiritual fulfillment and cultural exploration to relaxation and curiosity. Today's pilgrims often seek comfort and lively environments over asceticism and solitude. This shift prompts a need for more modern strategies in site management. Online marketing leverages digital platforms for interactive global outreach. ICT supports tourism by improving service quality, enhancing visitor experiences, promoting events, and ensuring safety. The study analyzed the websites of Central European shrines across multiple criteria. Findings indicate varied fulfillment levels among these criteria related to information content and services. Some key areas are generally well-covered (mainly the fundamentals), some aspects are less commonly addressed (mostly extensive touristic information and features related to accessibility for the disabled), but the websites themselves show significant discrepancies too. Many shrines have integrated social media into their online presence, but there is variability in the level of engagement and originality of the content posted. Future studies could delve deeper into the qualitative aspects of website usability, user experience, and the impact of social media engagement on pilgrimage tourism.

Author Biography

Csaba Bálint, Corvinus University of Budapest, Institute of Sustainable Development PhD Hungary

Assistant professor, PhD

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