EXAMINATION OF BATH TOURISTS COMMITMENT AND PREFERENCE IN THE WEST PANNON

Abstract

In the last years trought the apperciation of health the tourism recognized the importance or health tourism based on medical water. Therefore there is a growing interest to know the uses of medical spa services. Aim of the study to contribute the limited research on the consumer behavior of the medical spa services. Specifically, the study explores to use of spa services among adult Hungarian tourists, with using socio-demographic characteristics. To this, I conducted a questionnaire survey and used univariate descriptive statistics and bivariate crosstable analyze for data processing. Six statement follows from the results, which help to the tourism planners make better use of new market opportunities, to the spa managers make better meet guest needs and in effective bath management.