WORKPLACE HEALTH PROMOTION WITH REGARDS TO CORPORATE SOCIAL RESPONSIBILITY (CSR)

Abstract

In our research, we examined micro, small, medium and large enterprises from several parts of the country (N = 41). In our primary research, we performed both qualitative and quantitative data analysis, during which a questionnaire and in-depth interviews were created in order to get a picture of enterprises operating in Hungary in their effort regarding healthy lifestyle and the emergence of health promotion programs within the company. The results show that although companies consider a healthy workforce, work environment and sport to be important, it is still considered an individual responsibility, and at the organizational level, health aware-ness is not associated with such corporate responsibility. In-depth interviews show that as the size of companies increases, so does the active use of health promotion initiatives, for which respondents say a change in the attitudes of employees is also essential. In their opinion, companies could be best helped by the government through their use of taxes and other subsidies in their health promotion efforts.