SZEBERÉNYI, András; AKBAR, Soltani; ARAZ, Najafloo; BALKU, Róbert. Interactive and Immersive Advertising in the Metaverse: User Perceptions and Engagement Compared to Traditional Online Environments. Acta Carolus Robertus, [S. l.], v. 15, n. Különszám, p. 3–19, 2025. DOI: 10.33032/acr.7019. Disponível em: https://journal.uni-mate.hu/index.php/acr/article/view/7019. Acesso em: 30 jan. 2026.