Key challenges for rural destinations to meet the expectations of Generation Z travellers

Szerzők

  • Anita Mondok University of Debrecen, Faculty of Economics and Business, Institute of Rural Development, Regional Economics and Tourism Management https://orcid.org/0000-0002-6444-970X
  • Zsófia Zámbó

DOI:

https://doi.org/10.33032/acr.3419

Kulcsszavak:

Generation Z, travel habits, rural destination

Absztrakt

Generation Z travellers, who typically do not yet have their own income, constitute the youngest group of tourism demand, who are often ignored by destination management organizations or tourism service providers. However, they play a key role in shaping consumer demand and act as drivers of developments in destinations. Generation Z is almost redefining what it means to travel - their unique needs and specific destination preferences can set the future direction of tourism development.

All of these findings provide a basis for conducting primary data collection by involving the members of the generation in a questionnaire survey in order to learn about the relationship of the Hungarian respondents (N=212 people) with IT, their travel habits, the method of financing their trips, and their communication preferences. Based on the results obtained, the characteristics of the future demand for rural destinations, expectations and preferences for the range of expected services and experiences emerge. All of this helps in shaping the future direction of tourism development in rural destinations.

Szerző életrajzok

  • Anita Mondok, University of Debrecen, Faculty of Economics and Business, Institute of Rural Development, Regional Economics and Tourism Management

    Anita Mondok
    ORCID: 0000-0002-6444-970X
    college senior lecturer, PhD
    University of Debrecen, Faculty of Economics and Business, Institute of Rural Development,
    Regional Economics and Tourism Management
    e-mail: mondok.anita@econ.unideb.hu

  • Zsófia Zámbó

    Zsófia Zámbó
    BSc student
    e-mail: zsofiazambo.me@gmail.com

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Letöltések

Megjelent

2022-12-28

Hogyan kell idézni

Key challenges for rural destinations to meet the expectations of Generation Z travellers. (2022). Acta Carolus Robertus, 12(Különszám), 68-78. https://doi.org/10.33032/acr.3419

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