Comparative analysis of the investment environment in the economies of the Western Balkans

Abstract

Factors to attract investment are different, which gives investors the option of choosing and determination. The structural characteristics of a country are one of the main activities to attract foreign direct investment (FDI), whose growth leads to an increase in gross domestic product. In this paper, the authors analysed the investment environment in the economies of the countries of the Western Balkans, respectively Albania, Bosnia and Herzegovina, Macedonia, Montenegro and Serbia. The work consists of three parts. The first part describes the process of investing in Serbia, where we analyzed investment flow through the primary benefits. The second part is based on the Global Competitiveness Index (GCI), which is based on the theory of competitive advantage and which is analysed in these countries. The last, or third part of the paper analyses assessment of the investment environment in transition economies of the Western Balkans and the global competitiveness report, according to which the Western Balkan countries variously estimated, where Serbia is currently ranked the worst, while Montenegro achieved the best results. At the end of the work there was done a recap and given a conclusion. Keywords: investment, environment, analysis, Western Balkans