The Applicability of Kapferer’s Brand Adentity Prism in City Branding through the example of Kaposvár. REGIONAL AND BUSINESS STUDIES, [S. l.], v. 12, n. 1, p. 69–79, 2020. DOI: 10.33568/rbs.2461. Disponível em: https://journal.uni-mate.hu/index.php/rbs/article/view/2461. Acesso em: 23 nov. 2024.