A környezetvédelem szerepe az élelmiszer-vásárlásban

Absztrakt

In our research we examined via questionnaires what kind of role environmental protection plays in the food-purchase decisions of consumers. Apart from the packaging materials we examined the consumption habits of bio and local products, which mean smaller burden on the environment. Our research had clearly shown that consumers regard the environment as important, but in practice the actions for the environment are missing. According to our findings the relationship between consuming health-consciously and buying bio products and the level of education is relevant, as those having a higher level of education tend to be more conscious about healthy nutrition and are more open to purchasing bio food. Clearly, those of older age and educated higher are more interested in the topic of environmental protection. They are the ones who try the most to diminish the burden on the environment and show more interest towards environmentally friendly products. Consumers primarily get informed about the production of the products from the internet and product labels. From the characteristics of purchasing habits it became clear that people regard themselves as conscious, rational consumers, but according to the responses they are not environmentally friendly or brand-loyal at all. Concerning environmentally food purchase and consumption the respondents considered buying seasonal fruits and vegetables important and they enhanced the importance of own shopping bags; however, these rather had financial reasons than environments. This is also indicated by the fact that for the questions concerning environmentally friendly nutrition, environmental responsibility and products with recycled packaging or without packaging material the responses were mainly neutral or passive. As for gender, it can be stated that women feel themselves more responsible concerning environment that men. However, men are the one, who would be willing to pay more for environmentally friendly products. According to the results of the research those living on higher living standards are saving food less, therefore their effect on environmental pollution is higher than those of lower income.