Fogyasztói attitűdök vizsgálata a haltermékek piacán

Szerzők

  • István Szűcs Debreceni Egyetem, Agrárgazdasági és Vidékfejlesztési Kar (University of Debrecen, Faculty of Agricultural Economics and Rural Development) H-4032 Debrecen, Böszörményi út 138.
  • Ildikó Edit Tikász Debreceni Egyetem, Agrárgazdasági és Vidékfejlesztési Kar (University of Debrecen, Faculty of Agricultural Economics and Rural Development) H-4032 Debrecen, Böszörményi út 138.

Absztrakt

The primary objective of the national survey, based on self-made questionnaires (1053 pieces), has been the overall measuring and analyzing of the national fish-consumption as well as the exploration of the possible breakout points. This article, which has been part of a summing up study not published yet, as from its complex feature, provided information on the internal structure of the Hungarian fish-consumption, the potential consumer groups and their demands, gave information in connection with the consumer’s knowledge of fish-species, furthermore it determined certain components of the consumer’s value judgment. All these serve as a good basis of the program realized on harmonized sector level which establishes the increase of national fish-consumption.

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Megjelent

2008-02-15

Hogyan kell idézni

Szűcs, I., & Tikász, I. E. (2008). Fogyasztói attitűdök vizsgálata a haltermékek piacán. Élelmiszer, Táplálkozás és Marketing, 5(2-3), 51–56. Elérés forrás https://journal.uni-mate.hu/index.php/etm/article/view/78

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