Korszerű és humánbarát adalékanyagok felhasználásával készült tej- és hústermékek piaci értékelése

Absztrakt

In the research the market testing of dairy and meat products made with modern and human friendly additives (stabilizers, fortifiers) was carried out by consumers. The market acceptance of butter creams and quarg creams made with human friendly stabilizers and convenience meat products enriched in calcium was tested in the research. The ready made frozen poultry-foods enriched in calcium were judged basically favourably by the consumers on the basis of their deliciousness. Characteristically it was only the appearance of the new products that the testers did not like at the same time the taste and partly the texture were judged better than those of the traditional products. To sum up it can be stated that the new products will be welcomed on the market by the target groups based on their deliciousness. Based on the testing of the new quarg cream it can be stated that its appearance and texture were found good by the testers, at the same time its taste was considered the weak point of the product. The consumers found it too sweet. Most of the testers also agreed on that the smell of the product did not remind them of vanilla. Despite the weak points everybody agreed that the product was worth buying. The market success of the butter creams made with human friendly stabilizers is obvious based on the research. Butter creams were liked best from among the three tested products by the target groups. The responders were so enthusiastic that high shopping willingness can be taken for granted even in case of higher price. The new product has no weak point; appearance, texture and taste all had very positive effect on the responders.