A CBA Kereskedelmi Kft. szerepe az élelmiszer kiskereskedelemben

Absztrakt

The CBA Trading Ltd. was founded more than 15 years ago by private enterprisers, it works as a supply and sale association, a strategic union which is a 100% Hungarian. With continuous development, extension and operation of international relationships today it is the biggest food retail-chain. In its activities it combines supply and sale that meet the consumers’ local needs, the common investment of the sources of power and the integration of the trade activity. Its stores can be found everywhere in the country, it has a uniform aspect. Instead of increasing the number of the shops its strategy is specialization, assuring the central and regional store-houses and the quality development of the shop categories. They are striving continually to win the consumers developing the supply and trade sales, increasing the number of private label products. They do it pressed by multinational companies well provided with capital, with excellent professional inventiveness and initiative.