Termékinnováció a Fino-Food Kft-nél – új generációs zsírszegény sajtok

Absztrakt

The Fino-food dairy factory, which processes 60.000 litre of milk a day, produces 50 % fresh dairy products, 45% mature cheese and 5% processed cheese products. The unbeneficial changes of the cheese market in Hungary and the size of the enterprise force to turn the firm strategy into the direction of innovation. In 2005 with the cooperation of MTKI, University of Kaposvar, Market & Fact Market Research and Marketing Institute won the application of Baross Gábor Innovation Foundation. The topic of the research the Fino– food dairy factory development operation was: Optimized production technology of new generation low fat cheese. The markets of the developed countries confirm that each successful food product forces with a nutritional benefit. Such a benefit can be for example low energy and fat content and extraction of sugar content. The market admitted as well that a nutritional benefit is not enough to be successful on the market, but it has to dispose with a natural source, with excellent taste, colour, substance, so it has to possess a huge consumer value, nice look and reasonable price.