A CBA élelmiszerlánc stratégiája az egészséges élelmiszerek piacán

Absztrakt

The CBA chain of stores has played a significant role in the Hungarian food-trade for years, and it is expanding abroad as well. The chain – due to its importance on the market – can play important role in the forming of the Hungarian population’s purchasing conscience. Having this sense of responsibility, the CBA is very strict already when choosing their conveyors so that only good quality products can get on the shelves of the stores. The supply is compared in this business mentality both at central and at regional levels in the course of which great attention is payed to buyers’ responses and changes in the consumers’ behaviour. Part of this strategy is to create an own „Quality Hungarian” product family with raw material of guaranteed high quality.