A funkcionális tejtermékek fogyasztói magatartásának összetevői

Absztrakt

Consumer acceptance of functional food – since its first appearance in the 30s – has changed significantly, especially in the past two decades resulting from the demographic and public health tendencies of the 80s. Consumption of these foods is concentrated on three main regions in the world, namely the United States, Europe and Japan – however, even in these regions its share fails to exceed 1% of total food consumption and according to predictions its ratio is not expected to grow above 5%. The article presents the dairy related results of a survey on Hungarian consumers’ judgements of functional foods on the basis of traditional demographic segmentation. The consumers were aggregated in three groups. Group 1: buying daily, 4-5 times a week, 2-3 times a week; Group 2: buying weekly, fortnightly and Group 3: monthly or more rarely (‘never’ was excluded from the categories). The groups were analyzed on the basis of the following demographic criteria: settlement type, region, sex, age, income per household, social position and education.