Az élelmiszermarketing-kutatások helye a Kaposvári Egyetem Gazdálkodás- és Szervezéstudományok Doktori Iskolájában

Absztrakt

The author of this study estimates the role and importance of marketing in economic consideration respect of income production. He shows the marketing tasks which belong to the basic agricultural model with regards to the input and output’s connections. He draws the attention to that special and determining current assets are needed to the agricultural production. The successful marketing plays an important role to assuring these current assets. This study shows the Doctoral School of Economics which is in the University of Kaposvár development and the laws which are controlled the conditions of function. The study makes doctoral school’s researches known in detail and in chronological order. There is a very extremely topical and progressive research which belongs to the foods-marketing at the doctoral school. Its tasks are the functional quality, the economic analyses of marketing strategies and the safety of foodstuffs.